Social Intranets: From publishing to collaboration
- Details
- Created on Tuesday, 19 June 2012 14:29
- Written by Administrator
We need to collaborate. We need to share knowledge. We need to provide our people with the tools to help them do these things.
Unfortunately, the organisations that most urgently need to embrace a social culture are the ones whose leaders dismiss this as irrelevant. Right now there is the most significant natural selection process occuring in the history of business and the organisations that are about to be consigned to the scrap heap won't have a clue what hit them even after it has happened. This isn't about IT, it's about people, but while you can't change anything with IT, you can't change much without it either.
Harnessing the intellectual horsepower of people in an organisation to continuously work out better ways of getting the job done, nurturing innovation and improving the customer experience is at the core of competing successfully in today's information economy. This is the people part, these facts must be embraced by business leaders and made their highest priority. Managing corporate culture is no longer optional. Social intranets serve both as a catalyst to this process and to facilitate it.
Legacy intranets were about publishing information. Social intranets are still centred on information and content, but the context has become one in which everyone participates. "Publish" has changed to "collaborate", and that represents a sea change in the way people engage with each other and create value. Tools such as blogs, discussion forums and messaging are seen by some as ways in which people waste their time. If that is your point of view, then good luck, you're about to drive your Rolls-Royce off a cliff; the business models that have served us for years just don't cut it any more.
Nanagram can help you to implement a social intranet that aligns to your business goals, built using free open source software. Contact us for a no-obligation intranet requirements analysis.